Review : AI Logo Creation Tools - A Design Revolution or Just a Marketing Ploy ?
In the digital age, artificial intelligence (AI) is increasingly gaining ground in the field of graphic design. One of the most popular applications of AI is logo creation. Platforms like Looka, Canva, Tailor Brands, and Wix Logo Maker promise simple, fast, and affordable solutions for both individuals and businesses. How good are they and are they worth investing in? Let's take a look.
Ease of Use
One of the biggest advantages of AI logo design tools is their intuitive interface. Typically, the user selects a few preferences, such as colors, typography, and style, and the AI generates multiple designs based on these inputs. This process is ideal for beginners or entrepreneurs who are new to graphic design. For example, Looka provides a more detailed questionnaire to determine the style of the logo, while Tailor Brands offers a generator with fewer steps but easier navigation.
Quality of resulting logos
While AI can generate attractive logos, the quality varies from tool to tool.
- Looka and Tailor Brands offer aesthetically pleasing logos with modern designs, but they lack originality.
- Canva offers multiple templates, but it's not always suitable for unique and professional logos.
- Wix Logo Maker has flexible editing tools, but some designs feel generic.
- Tailor Brands generates minimalist and clean logos, while Looka offers more variations and color combinations.
Costumization options
Most AI tools offer limited options for manual design tweaks. Professional designers might find this limited flexibility a disadvantage, as AI often uses predefined elements, which can lead to uniform results. Canva excels in this area, as it allows for manual editing and combining of elements, while Tailor Brands offers only limited customization options.
Price vs. value
AI tools are usually more affordable than a professional designer. Paid versions offer more flexibility and the ability to download high-resolution logos. For small businesses and startups, AI design can be a good solution, but for brands that need a unique identity, it's better to invest in professional design. For example, Looka offers a one-time fee per logo, while Tailor Brands operates on a subscription basis, which can be more expensive in the long run.